I agree that real culture takes time to be built. But saying that “it happens” is a bit misleading. Creating the right culture takes effort and consistency and making it clear what you stand for, as it is shaped by the decisions that leaders and members make when things get tough (i.e. “we want to innovate” but cut budgets at the first sign of trouble) and the stories that get told (like the Nordstrom employees gift-wrapping a shirt that a customer bought at some other store). On the other hand, I completely agree with your comment about culture behing a by-product of behavior. Too bad we don’t often stop to think how our day to day decisions make suc an impact.